Shri Kalraj Mishra, Hon’ble Minister, MSME launches NSICs B2C Web Portal www.msmeshopping .com for MSMEs.
Inaugurating the NSIC online e-commerce shopping portal, www.msmeshopping.com Shri Kalraj Mishra, Minister, MSME appreciated the efforts of NSIC in launching their B2C portal, which is one of its kinds as MSMEs shall be able to sell Retail products as well as Industrial equipment/machineries online.
Shri Kalraj Mishra, Minister, MSME added that Marketing has always been a very expensive affair and MSMEs find very difficult to source big budgets on Advertisements, Brand building and in maintaining sales distribution channels along with handling other marketing intricacies. This results in larger dependence on middle men who eat away their profit margin and the NSIC Online selling portal ( www.msmeshopping.com) is an appropriate solution for the marketing problems of MSMEs. Launching of NSIC’s B2C web portal www.msmeshopping.com. e-commerce shopping portal, Micro, Small and Medium Enterprises(MSMEs) will be immensely benefitted for both buyers and sellers. NSIC had launched their B2B portal five years back which is running successfully. Now NSIC is launching B2C portal, which is indeed a very commendable effort. This is one of its kinds as MSMEs shall be able to sell Retail products as well as Industrial equipment/machineries online and it is a holistic, innovative and low-cost marketing platform for MSMEs.
Speaking on the occasion, Dr. H.P. Kumar, CMD, NSIC emphasised that the Micro and Small Enterprise development is one of the thrust areas NSIC which can be achieved by way of providing hand holding support to the small enterprises in selection and operation of selected enterprises. NSIC- B2C MSME Shopping is one of the appropriate tools to achieve this goal, as it provides necessary facilities for the prospective entrepreneurs and start-up companies to learn product purchase on line and processes coupled with technology development, business development etc., under one roof.
The shopping portal is the need of the day for the MSME sector which is struggling to cope up with challenges of Traditional marketing of their products in the domestic market, in addition to their problems of Finance and Technology. Apart from manufacturing hindrances, marketing of products is also a big challenge for MSMEs in regime of melting global boundaries, particularly when the domestic retails markets are being flooded with International brands, informed Dr.H.P.Kumar,CMD,NSIC. Marketing has always been a very expensive affair and MSMEs find very difficult to source big budgets on Advertisements, Brand building and in maintaining sales distribution channels along with handling other marketing intricacies. This results in larger dependence on middle men who eat away their profit margin. Online selling portal of NSIC ( www.msmeshopping.com) is an appropriate solution for the marketing problems of MSMEs. Major features of the portal are ‘Online registration’, ‘Web store management’, ‘Popular products section’, ‘Multi product cart’, ‘Online buying and selling’, ‘Customer support through call centre’, ‘Attractive range of products’, ‘Competitive price’, ‘Payment gateway for membership subscription and enhanced security features’. stated Dr.H.P.Kumar,CMD,NSIC.
Shri Kalraj Mishra launching NSIC -B2C web portal ( www.msmeshopping.com) for the MSME sector in the presence of Shri Madhav Lal,Secretary,MSME and Dr.H.P.Kumar,CMD,NSIC. Shri Kalraj Mishra, appreciated the efforts of NSIC in creating a unique global marketing platform which will prove to be a boon for MSMEs for marketing of their products from every corner of the country.Also present during the prorgam were Shri Ravindra Nath, Director (Fnanace),NSIC and Shri P.Udayakumar,Director(P&M),NSIC